Nespresso takes aim at Green Mountain's Keurig with big-cup brewer

Posted by My-Cap on

Nespresso is launching a new single-serve coffee brewer that makes larger American-sized portions, putting its Swiss parent Nestle in direct competition with U.S. market leader Green Mountain Coffee Roasters.

Nestle, the world's largest food company, said on Wednesday its new VertuoLine system will go on sale in the United States and Canada this week. It will make larger cups of coffee as well as the smaller espressos, popular in Europe, for which the brand is already known. [more]